The Brand

F

Frank Lee

Well-known member
 Everything from the scandal, Joe being railroaded, not beating OSU, the wacky unbalanced alignment against Michigan, the James Franklin UO white game debacle on national TV are a few of many self-inflicted events that have crushed the brand. I'm watch UT-TAMU and there are a couple of Longhorn featured ads, twangy Texas segue music, and while sitting at #16, we all know UT will be in playoffs if they beat the Aggies. It's the brand. Meanwhile, a failed and fired head coach, a possibly incompetent AD, players giving up, even Sweet Caroline, and a lack of a managed PR effort all add up. UT never needs to worry about that. Penn State needs to work hard at it and not be stupid.

Blackledge's not talking about his time at PSU, like winning a national championship, but Leinhart getting a lot of face time as he pushes his alma mater is another example.

And no rivalry game.
 
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Frank Lee said:
 Everything from the scandal, Joe being railroaded, not beating OSU, the wacky unbalanced alignment against Michigan, the James Franklin UO white game debacle on national TV are a few of many self-inflicted events that have crushed the brand. I'm watch UT-TAMU and there are a couple of Longhorn featured ads, twangy Texas music segue music, and while #16, we all know UT will be in playoffs if they beat the Aggies. It's the brand. Meanwhike, A failed and fired head coach, a possible incompetent AD, players giving up, even Sweet Caroline, and a lack of a managed PR effort all add up. UT never needs to worry about that. Penn State needs to work hard at it and not be stupid.

Blackledge's not talking about his time at PSU, like winning a national championship, but Leinhart getting a lot of face time as he pushes his alma mater is another example.

And no rivalry game.
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Winning cures all. The ability to fix this is entirely within reach. I genuinely believe it.
 
Pennstate_one said:
Winning cures all. The ability to fix this is entirely within reach. I genuinely believe it.
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I think PSU has too much history and $$$ to remain irrelevant for too long. That said I think it will take at least 3 years to recover from this debacle. This might be worse than the sanctions period. Back then kids could transfer but they couldn't easily be bought for money.

2027 class - GONE
2026 class - 70% GONE
Remaining underclassmen - WHO KNOWS?
 
bdroc said:
I think PSU has too much history and $$$ to remain irrelevant for too long. That said I think it will take at least 3 years to recover from this debacle. This might be worse than the sanctions period. Back then kids could transfer but they couldn't easily be bought for money.

2027 class - GONE
2026 class - 70% GONE
Remaining underclassmen - WHO KNOWS?
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Luckily, portal players can now be bought. I'd say 20-30 players brought in by the new coach to stabilize for 2026 (OL, DL, and LB heavy?), then go from there.
 
The brand has taken a hit. The BOT doesn't know this, but this incompetence resonates throughout the enterprise. The retail paying Asian applicants may not care, but potential students will go elsewhere. PSU merch is no longer purchased. At conferences, faculty from other schools will ask the PSU faculty, "what kind of horse sh!t is going on up in Happy Valley?"
I hate to say it, but a few PSU alum lawyers (no DEI, political, or outsider ones) who are passionate and represent the school in all things related to quality and branding, should be brought in as SVPs over the entire operation. Get some Dershewitz types or a few of those accident lawyers, but who also have business and negotiations accumen.
 
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