USC in financial trouble - $358M

Wow. If there is ever a program underutilizing its natural resources, it is USC. They should contend every year with what they have to sell. They are in one of the largest markets, next to the pacific ocean, Hollywood, Stars that are active alum, the songbirds....they are like the new york mets of college football.
 
Wow. If there is ever a program underutilizing its natural resources, it is USC. They should contend every year with what they have to sell. They are in one of the largest markets, next to the pacific ocean, Hollywood, Stars that are active alum, the songbirds....they are like the new york mets of college football.
If they give my kid a tennis scholly, I'll write them a check. Then I'll explain that whole tennis thing to my kid.
 
‘Hello USC commit this is James Franklin calling. Yes, I know they offered you more NIL money than us but we’re actually able to pay the bill, and we have a really nice University. Interested?….’
USC s/b paying the NIL money because it's not their money. They will be making $22 million in direct payments but the football program should be able to handle that. Of course it might require cuts in non revenue areas. There are only about 25 colleges that had profitable athletic programs before revenue sharing.
 
Selling some land in that area would be hundreds of millions. Dropping a couple sports teams would be ten ish million. Interesting how this plays out
 
USC is one of the most expensive schools. Their tuition is around $70K and then room and board is another $20-$25K. Point being there is no lack of excessive tuition rolling in so ironic that they are struggling with cash flow. It is likely that where this is headed is dropping some non revenue sports which is a shame. For example, a field hockey or lacrosse player went to USC to play that sport and if they just tell them like in their freshman year "sorry but we won't have lacrosse as a sport anymore" that just sucks.
 
Also, read an article stating that the University of California is cutting back substantially because of federal cutbacks. Almost surely these will impact the UCLA and Cal Berkeley programs.

My college age daughter and her slightly older brother visited UCLA and USC a couple of years ago and loved both places. (Not an opinion that I have )
 
Wow. If there is ever a program underutilizing its natural resources, it is USC. They should contend every year with what they have to sell. They are in one of the largest markets, next to the pacific ocean, Hollywood, Stars that are active alum, the songbirds....they are like the new york mets of college football.
Not exactly next to Pacific Ocean; it's a city school in one of the most dangerous counties in the country.
 
Also, read an article stating that the University of California is cutting back substantially because of federal cutbacks. Almost surely these will impact the UCLA and Cal Berkeley programs.

My college age daughter and her slightly older brother visited UCLA and USC a couple of years ago and loved both places. (Not an opinion that I have )
UCLA is the #1 public institution in the country. USC is ranked #27. The only B10 schools higher ranked than either of them is Northwestern and Michigan. When those two schools joined the B10 there was an instant upgrade to the academic credentials of the conference and why I'm sure they were no brainers for the college presidents.

I am not sure what the typical career background is for these ADs but I would think you need to start getting people in these roles that have a strong business background. Look at Tony Petiiti as the conference commissioner. I know a conference commissioner is a different job description than an AD but there are certainly similarities. Or add a new role that is something like COO of Athletics and the AD reports to them. I would put the GM of Football Operations role that seems to be gaining popularity as a dotted line report into this person.

With all the business skills and general management required in the new era AD role, I am not sure that a guy who was a football player then worked their way up an athletic department has the credentials to lead this new era of athletic departments. I think Kraft is a smart guy and may be a great fit for PSU but these athletic departments are like running a company and a large one at that.

So that brings me to USC. From the outside looking in, I think the situation could have been avoided or at least mitigated. What, they woke up one day and find themselves in a hundred million dollars of debt or whatever. The school president was also not doing their job. That seems like gross mismanagement at a school with the brand name and resources available of a USC.
 
Selling some land in that area would be hundreds of millions. Dropping a couple sports teams would be ten ish million. Interesting how this plays out

It is pretty funny... these athletic departments are spending so much money away from their core mission.

Now they have to cut sports... which is their core mission.
 
UCLA is the #1 public institution in the country. USC is ranked #27. The only B10 schools higher ranked than either of them is Northwestern and Michigan. When those two schools joined the B10 there was an instant upgrade to the academic credentials of the conference and why I'm sure they were no brainers for the college presidents.

I am not sure what the typical career background is for these ADs but I would think you need to start getting people in these roles that have a strong business background. Look at Tony Petiiti as the conference commissioner. I know a conference commissioner is a different job description than an AD but there are certainly similarities. Or add a new role that is something like COO of Athletics and the AD reports to them. I would put the GM of Football Operations role that seems to be gaining popularity as a dotted line report into this person.

With all the business skills and general management required in the new era AD role, I am not sure that a guy who was a football player then worked their way up an athletic department has the credentials to lead this new era of athletic departments. I think Kraft is a smart guy and may be a great fit for PSU but these athletic departments are like running a company and a large one at that.

So that brings me to USC. From the outside looking in, I think the situation could have been avoided or at least mitigated. What, they woke up one day and find themselves in a hundred million dollars of debt or whatever. The school president was also not doing their job. That seems like gross mismanagement at a school with the brand name and resources available of a USC.

Your first paragraph makes no sense.

UCLA is number 1 in what?

USC is behind it in what?

How is this related to Northwestern and Michigan?
 
Your first paragraph makes no sense.

UCLA is number 1 in what?

USC is behind it in what?

How is this related to Northwestern and Michigan?
Top 4 ranked Big Ten schools academically:

#6 Northwestern
#15 UCLA
#21 Michigan
#27 USC

UCLA is the highest ranked public institution in the country. All the schools ranked 1-14 are private.

Clearly adding UCLA and USC has tremendously helped the Big Ten academic standing.
 
Top 4 ranked Big Ten schools academically:

#6 Northwestern
#15 UCLA
#21 Michigan
#27 USC

UCLA is the highest ranked public institution in the country. All the schools ranked 1-14 are private.

Clearly adding UCLA and USC has tremendously helped the Big Ten academic standing.
Probably a lot of factors like grant $, pubs, patents, SAT/ACT scores, professional schools, etc.
 
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