Everybody's chasing the money. Administrators, coaches, players, faculty, contractors. On the research side, milk is now pasteurized and homogenized, cars don't break down as much, roads don't need repaving, Tylenol has been invented, and $200 drones can take out $10m tanks. So all kinds of cool and useful stuff coming out of universities helping humanity. So, there is no reason to be cynical.Everyone is so cynical. Think of how much tuition could be reduced from all the new revenue.